Nikki Volpicelli is a writer with decades of experience writing for brands including the Philadelphia Eagles, Red Bull, Urban Outiffers, SuperPretzel, Whole Fruit, and a handful of colleges, universities, and hospital networks in the Philadelphia region. She holds an MFA in Creative Writing from the Bennington Writing Seminars and is currently working on a short story collection.
For freelance inquiries, please get in touch. // LINKEDIN // RESUME
What do you two years after the “Philly Special” earns you a Lombardi trophy?
In true Philly fashion, you let it all hang out, let it fly.
Agency: 160over90
CCO: Cory McCall
CD: Erin Routson
ACD: Evan Monsky
Writer: Nikki Volpicelli
Designers: Justin Spinozzi, Dani Birnbohm
Mèrethon is a postpartum repair brand on a mission to build an empowered, educated community. I worked with Philly-based design company, Self Aware Studio, to develop the positioning, personality, pillars, and language to launch the brand into the world.
It started with an idea:
Preparing for and recovering from life’s ultimate endurance test.
That idea spread into the copy and design you see here.
Agency: Self Aware Studio
Designers: Mike Wagz, Jennifer Heintz
Writer: Nikki Volpicelli
Ahead of the first Red Bull "3 Days in Philly" festival, I was charged with conceiving, producing, and editing a magazine focused on Philly-based musicians and staffed almost entirely by Philly creatives.
Producer: Robyn Davies
Designer: Dan Kent
Editor: Nikki Volpicelli
Writers: So many <3
(Inside) Cover Artist: Martha Rich
Why do most brands talk to moms like that's ALL they are? We spoke to the person in the aisle doing their whole thing—on top of the whole parenting thing.
Agency: 160over90
GCD: Josh McGuire
CD: Rob Cody
ACD: Rachael SIlverbauer
Writer: Nikki Volpicelli
Designer: Courtney Brown
To celebrate National Soft Pretzel Month, we urged Philly to be a little softer on themselves. We took over LOVE Park for a massive yoga class for anyone who cared to get twisted. And because sometimes self-care is a soft pretzel, we had a lot of those, too.
Agency: 160over90
GCD: Josh McGuire
CD: Rob Cody
ACD: Rachael SIlverbauer
Writer: Nikki Volpicelli
Designer: Courtney Brown
We built an expansive media campaign for Einstein Healthcare Network which included a 60-second spot that won not just one TELLY Award, but one in every metal.
Agency: 160over90
GCD: Josh McGuire
CD: Brendan McGann
ACD: Patrick Fennessy
Writer: Nikki Volpicelli
After a successful rebrand of the overarching Einstein Healthcare Network, we were tasked with updating the look and feel of the organization’s internationally-recognized rehabilitation branch. We worked off of MossRehab’s tagline, “Challenge Accepted,” using it to tell survivor stories from the hospital's most organic spokespeople: its patients.
Agency: 160over90
GCD: Josh McGuire
CD Brendan McGann
ACD: Patrick Fennessy
Designer: Austin Lotz
Writer: Nikki Volpicelli
Imagine getting to peek behind the curtain of one of the largest talent agencies in the fashion industry. Through storytelling, web, and print rebranding, we gave the outside world permission to explore the industry from the inside.
Agency: 160over90
GCD: Patrick Macomber
ACD: Kyle Ferino
Writer: Nikki Volpicelli
Designer: Juliann Gates
For more on my work with The Branch, visit the J2 case study.
